Staake, Thorsten, Dr.

ETH Zürich Dr. Thorsten Staake Information Management WEV G 217 Weinbergstrasse 58 CH-8092 Zurich Switzerland Phone: +41 44 632 89 19 Fax: +41 44 632 17 40 E-Mail:

Current Position

• Full professor and chair, Energy Efficient Systems, University of Bamberg, Germany
• Director of the Bits to Energy Lab, a joint research initiative at ETH Zurich, University of Bamberg, and the University of St. Gallen (www.bits-to-energy.ch)
• Lecturer (“Dozent”) on Green Information Systems at ETH Zurich
• Co-founder and member of the advisory board of Amphiro AG (www.amphiro.com) and BEN Energy AG (www.ben-energy.com)

Short Bio

• from 2013: Professor at the University of Bamberg, Germany
• 2007-2013: Senior Assistant and Instructor (“Habilitand und Oberassistent”) at the Chair of Information Management ETH Zurich
• 2006-2007: Researcher at the Auto-ID Labs at Massachusetts Institute of Technology (MIT)
• 2004-2007: PhD in business administration from University of St. Gallen (Dr. oec. HSG)
• 1998-2003: Diploma in electrical engineering and information technology from TU Darmstadt
• 2001-2002: Master of Science degree in electrical and computer engineering from Worcester Polytechnic Institute (WPI)
• 1998-2004: Various stays in industry (e.g., Clariant AG, Infineon Technologies AG)

Research Interests

• The influence of feedback technologies on consumer behavior, in particular using social norms, goal setting, and framing techniques
• Green Information Systems (Green IS), especially in the context of smart grid and smart meter infrastructures
• Moral licensing and rebound effects
• Data analytics for time series consumption data

Selected Research Projects

• Impact Assessment of a roll out of smart metering in Switzerland - a research project for the Swiss Federal Office of Energy (BFE)
• Smart Energy Feedback - a study on the effect of game mechanics and social norms on household electricity consumption, supported by a CTI-Grand and BEN Energy AG
• Motivating Energy Saving by Means of Marketing and ICT - a research project funded by the Swiss National Science Foundation (SNF)
• EcoDrive - an investigation of the effects of an environmental information system on driving performance for SAP
• Smart Water Metering - research on the effects of virtual budgets and data representation on resource usage with Amphiro AG and the Swiss Federal Office of Energy (BFE)
• Customer segmentation based on load profiles - a research project funded by two utility companies
• iSmart - accompanying research and field study on the effects of feedback information and load shifting incentives on demand profiles for BKW FMB Energie AG
• Special Interest Group Smart Metering and Consumer behavior - a consortial project with Philips, Electrolux, Landis+Gyr, ewz, illwerke vkw, and E.on
• Ubiquitous-Computing-Technologien und deren Einsatz im Stromnetz - an explorative study and field experiment for the Austrian utility company illwerke vkw
• A description of the research projects is available at www.bits-to-energy.ch

Selected Publications

• Tiefenbeck, V., Staake, T., Sachs, O., Roth, K., For Better or for Worse? Empirical Evidence of Moral Licensing in a Behavioral Energy Conservation Campaign, Energy Policy (forthcoming)
• Loock, C., Staake, T., Thiesse, F., Motivating Energy-Efficient Behavior with Green IS: An Investigation of Goal Setting and the Role of Defaults, MIS Quarterly (forthcoming)
• Loock, C., Landwehr, J., Staake, T., Fleisch, E., Pentland, A. The influence of reference frame and population density on the effectiveness of social normative feedback on electricity consumption, International Conference on Information Systems (ICIS), Orlando, FL, December 2012.
• Paefgen, J., Staake, T., Thiesse, E. Resolving the Misalignment between Consumer Privacy Concerns and Ubiquitous IS Design: The Case of Usage-based Insurance, International Conference on Information Systems (ICIS), Orlando, FL, December 2012.
• Loock, C., Staake, T., Landwehr, J., Green IS Design and Energy Conservation: An Empirical Investigation of Social Normative Feedback, International Conference on Information Systems (ICIS), Shanghai, China, December 2011
• Loock, C., Staake, T., Landwehr, J., Green IS Design and Energy Conservation: An Empirical Investigation of Social Normative Feedback, International Conference on Information Systems (ICIS), Shanghai, China, December 2011
• Baeriswyl, M., Przepiorka, W., Staake, T., Identifying Individuals’ Preferences Using Games: A Field Experiment in Promoting Sustainable Energy Consumption, International Conference on Information Systems (ICIS), Shanghai, China, December 2011
• Loock, C., Landwehr, J., Staake, T., Fleisch, E., Herrmann, A., I am green: The role of effort and image on green identity signaling, European Marketing Association Conference (EMAC), Ljublijana, Slowenia, May 2011
• Staake, T., Thiesse, F., Fleisch, E., Business Strategies in the Counterfeit Market, Journal of Business Research 65(5), 2012, 658-665
• Thiesse, F., Staake, T., Schmitt, P., Fleisch, E., The Rise of the 'Next-Generation Bar Code': An International RFID Adoption Study, Supply Chain Management: An International Journal 16(5), 2011, 328-345
• Ilic, A., Staake, T., Fleisch, E., Using Sensor Information to Reduce the Carbon Footprint of Perishable Goods, IEEE Pervasive Computing 8(1), 2009, 22-29
• Staake, T., Thiesse, F., Fleisch, E., The Emergence of Counterfeit Trade: A Literature Review, European Journal of Marketing 32(3/4), 2009, 320-349
• Ilic, A., Ng, J., Bowman, P., Staake, T., The value of RFID for RTI management, Electronic Markets 19, 2009, 125-135
• A list of publications and talks can be found here

Scholarships

• Research scholarship from the Swiss National Science Foundation (SNF) for studies at Massachusetts Institute of Technology (MIT)
• Scholarship from the German Academic Exchange Service (DAAD) for studies at Worcester Polytechnic Institute (WPI)
• Scholarship from the “Zentrum für Interdisziplinäre Technikforschung” (ZIT) for studies at Worcester Polytechnic Institute (WPI)

Lectures

• Smart Energy, lecture series at the department of computer science at ETH Zurich, master level, HS 2012
• Smart ICT for Sustainable Energy Usage, lecture series at the department of computer science at ETH Zurich, master level, HS 2011
• Bits to Energy: Digital innovation for a smarter future, block seminar in the program “Master of Advanced Studies in Renewable Energy Management” at the University of St. Gallen, together with Prof. Dr. Elgar Fleisch, 6/2011
• Consumption Feedback: From Research to Business, ClimateKIC Summerschool, 07/2011
• Smart Grid and eEnergy, Dagstuhl Summer School “Act-Control-Move: Beyond Networked Sensors”, together Prof. Dr. Friedemann Mattern, 08/2010