Loock, Claire-Michelle

Claire-Michelle Loock is Senior Researcher at the M-Lab and the Bits-to-Energy Lab ETH Zurich/St. Gallen. Besides she works at the Center for Customer Insight at the University of St. Gallen and thus represents the connecting link between technology and human behavior. Also, she is PhD candidate of the Information Management Group at the Department of Management, Technology, and Economics.

Claire-Michelle graduated from the Rheinisch-Westfälische-Technische Hochschule Aachen (RWTH) and the Heinrich-Heine-Universität Düsseldorf (HHU) with a Diploma in Psychology. During her main studies she focused on Industrial- and Organizational Psychology.

Research Interests:

• How can concepts from social psychology and marketing be applied to motivate energy savings in the smart grid context?
  - Descriptive and injunctive norms
  - Goal setting
  - Defaults
• Visualization of energy consumption data

Talks:

• Smart Metering - Energieeffizienz durch Informationstechnik. Am Beispiel eines Smart-Water-Meters. Rio Impuls Fachtagung, Lifefair, Zürich, 29th September 2011.
• Marktakzeptanz für Smart Metering am Beispiel vom Kundenportal VELIX. Figawa, Sitzung des Arbeitskreises Datenfernübertragung Köln-Marienburg, 2nd February 2011.
• Customers' Needs and Customer Behaviour in the Smart Grids context. Smart Grid Week Salzburg, Salzburg, 24th June 2010.

Press:

• Energiesparen lohnt sich nachhaltigkeit.org, 11.05.2010
• "Velix": Projekt aus Dänemark zum Vorbild genommen Vorarlberg Online, 02.04.2010

Publications:

2011

• Loock, C., Staake, T., Landwehr, J. Green IS Design and Energy Conservation: An Empirical Investigation of Social Normative Feedback. International Conference on Information Systems (ICIS), Shanghai, China.
• Loock, C., Staake, T. Incentives and the overjustification effect in promoting sustainable energy consumption, Behavior, Energy, and Climate Change Conference, Washington D.C., 2011.
• Loock, C., Staake, T. The closer the better”: The role of proximity in reference groups in motivation sustainable energy consumption, Behavior, Energy, and Climate Change Conference, Washington D.C., 2011.
• Loock, C.; Landwehr, J.; Staake, T.; Fleisch, E.; Herrmann, A.: I am green: The role of effort and image on green identity signaling. European Marketing Association Conference (EMAC), Ljublijana (Slowenien).
• Graml, T.; Loock, C.; Baersiwyl, M.; Staake, T.: Improving residential energy consumption at large using persuasive systems. 19th European Conference on Information Systems (ECIS), Helsinki, Finland.
• Loock, C.; Graml, T.; Baeriswyl.; Staake, T.: How to motivate energy efficiency online. Proceedings of 20 th International Conference on Management of Technology, Florida, USA, April, 2011.
• Baeriswyl, M., Staake, T., Loock, C., The effects of user identity and sanctions in online communities on real-world
  behavior, International Conference on Information Systems (ICIS), Shanghai, 2011.
• Baeriswyl, M., Loock, C., Staake, T., “Greater expectations” The role of initial rating in designing feedback to promote energy conservation, Behavior, Energy, and Climate Change Conference, Washington D.C., 2011.

2010

• Weiss, M.; Loock, C.; Staake, T.; Mattern, F.; Fleisch, E.: Evaluating Mobile Phones as Energy Consumption Feedback Devices. Proceedings of Mobiquitous2010 (7th International ICST Conference on Mobile and Ubiquitous Systems), Sydney, Australia, December, 2010.
• Graml, T.; Loock, C.; Staake, T.: Online Energy Behavior Change Systems: What makes people stick? PERSUASIVE 2010 – The Fifth International Conference on Persuasive Technology, Kopenhagen, June 2010.

2009

• Loock, C.; Staake, T.; Fleisch, E.: Kundenportale in der Energiebranche: Bestandsaufnahme und Entwicklungspotenziale. Zeitschrift für Energiewirtschaft, Vol. 3, 2009.

Research Projects: