Pletikosa Cvijikj, Irena

Irena Pletikosa Cvijikj is a PhD candidate and researcher at the Swiss Federal Institute of Technology Zürich (ETH Zürich) since December 2009. She holds a MSc in Electrical Engineering and BSc in Electrical Engineering from the SS. Cyril and Methodius University in Skopje, Macedonia.

Irena has ten years industry experience in the area of Software Engineering, working as line manager, project leader and technical coordinator for numerous software projects, mostly in the area of telecommunication systems (see CV for details).

Her current research is focused on usage of Facebook as a platform for social media marketing.

Research Projects

• Facebook as a Platform for Social Media Marketing: Possibility to use Facebook as a platform for social media marketing. Understanding the interaction on on Facebook brand pages. Deriving guidelines for practitioners.
• PathMate: Effects of Ubiquitous Healthcare Information Systems on Performance of Obesity Expert and Teenager Teams

Old Projects

• SmartProducts: SmartProducts is a three year research project funded by the European Commission. The goal is to embed proactive knowledge into products to make them communicate with humans.
• ThingBook: Platform for sharing things with friends on Facebook and iPhone. Provides possibility to write comments and give ratings. Technological platform to influence purchase decisions through friends' opinions.
• Inventory Robot: Robotic platform for shelf reading and inventory in the public library, capable for human-robot interaction. Possibilities of integration of RFID and robotics in library. HRI scenarios in library environment.

Publications

2012

• Understanding the User Generated Content and Interactions on a Facebook Brand Page, Irena Pletikosa Cvijikj, Florian Michahelles, International Journal of Social and Humanistic Computing (IJSHC) Special Issue "Contemporary Social Media Topics in Business and Public Organizations", Inderscience Publishers, 2012. [PDF]
• Social Media Integration into the GS1 Framework, Irena Pletikosa Cvijikj, Florian Michahelles, Elgar Fleisch, Auto-ID Labs White Paper, January 2012. [PDF]

2011

• Monitoring Trends on Facebook, Irena Pletikosa Cvijikj, Florian Michahelles, Dependable, Autonomic and Secure Computing (DASC), 2011 IEEE Ninth International Conference on, pp.895-902, 12-14 Dec. 2011. DOI: 10.1109/DASC.2011.150. URL: http://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=6118886&isnumber=6118342 [PDF]
• Usability Testing of a Facebook Brand Page, Irena Pletikosa Cvijikj, World Usability Day 2011 Slovenia, Kranj, Slovenia, 10th November 2011. [PDF]
• The Effect of Post Type, Category and Posting Day on User Interaction Level on Facebook, Irena Pletikosa Cvijikj, Erica Dubach Spiegler, Florian Michahelles, Privacy, Security, Risk and Trust (PASSAT '11), 2011 IEEE Third International Conference on and 2011 IEEE Third International Conference on Social Computing (SocialCom '11) , pp.810-813, 9-11 Oct. 2011. DOI: 10.1109/PASSAT/SocialCom.2011.21. URL: http://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=6113221&isnumber=6113084 [PDF]
• A Case Study of the Effects of Moderator Posts within a Facebook Brand Page, Irena Pletikosa Cvijikj, Florian Michahelles, In: Datta, Anwitaman, Shulman, Stuart, Zheng, Baihua, Lin, Shou-De, Sun, Aixin, Lim, Ee-Peng (eds.) Social Informatics. Lecture Notes in Computer Science, Springer Berlin / Heidelberg, 2011, Volume 6984/2011, 161-170, DOI: 10.1007/978-3-642-24704-0_21. URL: http://dx.doi.org/10.1007/978-3-642-24704-0_21 [PDF]
• Understanding Social Media Marketing: A Case Study on Topics, Categories and Sentiment on a Facebook Brand Page, Irena Pletikosa Cvijikj, Florian Michahelles, In Proceedings of the 15th International Academic MindTrek Conference: Envisioning Future Media Environments (MindTrek '11). ACM, New York, NY, USA, 175-182. DOI: 10.1145/2181037.2181066. URL: http://doi.acm.org/10.1145/2181037.2181066. [PDF]
• The Toolkit Approach for End-User Participation in the Internet of Things, Irena Pletikosa Cvijikj, Florian Michahelles. In: Dieter Uckelmann, Mark Harrison, Florian Michahelles (eds.) Architecting the Internet of Things, Springer Berlin Heidelberg, 2011. ISBN 978-3-642-19157-2, DOI: 10.1007/978-3-642-19157-2_4. URL: http://dx.doi.org/10.1007/978-3-642-19157-2_4 [PDF]

2010

• Influence of Facebook on Purchase Decision Making, Irena Pletikosa Cvijikj, Goekmen Cetin, Stephan Karpischek, Florian Michahelles, What can the Internet of Things do for the Citizen (CIoT) Workshop at The Eighth International Conference on Pervasive Computing (Pervasive 2010), Helsinki, Finland, May 2010 [PDF].

Other Involvements

• Program Committee, 2012 ASE/IEEE International Conference on Social Computing (SocialCom 2012)
• Organizing Committee, 3rd International Conference on the Internet of Things (IoT2012)
• Organizing Committee, 5th International Workshop on Near Field Communication (NFC 2013)
• Reviewer, 14th ACM International Conference on Ubiquitous Computing (Ubicomp 2012)
• Reviewer, 10th International Conference on Pervasive Computing (Pervasive 2012)
• Reviewer, 3rd International Conference on Social Computing (SocialCom 2011)
• Reviewer, 13th International Conference on Human-Computer Interaction with Mobile Devices and Services (MobileHCI 2011)
• Reviewer, International Journal of RF Technologies: Research and Applications
• Reviewer, 9th International Conference on Mobile and Ubiquitous Multimedia (MUM 2010)

Talks

• Evaluation Framework for Social Media Brand Presence at Brown Bag Research Seminar on Innovation, March 6th, 2012 [PDF]

Teaching

• Business Aspects of the Internet of Things, Spring 2012