printlogo
http://www.ethz.ch/index_EN
Information Management
 
print
  

Pletikosa Cvijikj, Irena, Dr.

Irena Pletikosa Cvijikj

ETH Zürich
Dr. Irena Pletikosa Cvijikj
Information Management
WEV G 222.2
Weinbergstrasse 56/58
8092 Zürich
Switzerland

Phone: +41 44 632 86 24
Fax: +41 44 632 1740
E-Mail: 

Dr. Irena Pletikosa Cvijikj is a postdoctoral researcher at the Swiss Federal Institute of Technology Zürich (ETH Zürich) since January 2013. She is also a Scientific Leader of the Mobiliar Lab for Analytics since August 2013.

Dr. Pletikosa Cvijikj obtained her PhD degree from ETH Zürich in December 2012 under the supervision of Prof. Elgar Fleisch as a member of the Auto-ID Labs ETH / HSG. Her research focused on applying social media analytic in order to evaluate the potential of social media for marketing purposes. She holds a BSc and MSc in Electrical Engineering from the SS. Cyril and Methodius University in Skopje, Macedonia.

Before joining academia, Dr. Pletikosa Cvijikj gained ten years of industry experience in the area of Software Engineering, working as line manager, project leader and technical coordinator for numerous software projects, mostly in the area of telecommunication systems (see CV for details).

Her current research is focused on applications of big data analytics for the insurance sector.

Research Projects

Old Projects

Doctoral Thesis

Pletikosa Cvijikj, Irena. Evaluation framework for social media brand presence. ETH (2012). http://dx.doi.org/10.3929/ethz-a-007599194. [PFD]

Publications

Mau, S., Pletikosa Cvijikj, I., Wagner, J., Determinants of Research Shopping Behaviour in the Insurance Sector: An Empirical Analysis, 2015 World Risk and Insurance Economics Congress (WRIEC) (forthcoming).

Mau, S., Pletikosa Cvijikj, I., Wagner, J., Multichannel Distribution, Customer Characteristics and Consumption in Non-Life Insurance: A Data-Driven Approach, 2015 World Risk and Insurance Economics Congress (WRIEC) (forthcoming).

l'Allemand, D., Kowatsch, T., Pletikosa Cvijikj, I., Brogle, B., Dintheer, A., Wiegand, D., Durrer, D., Maass, W., Büchter, D., Childhood obesity therapy: who benefits from an information technology (IT) supported treatment?, Abstract presented at the 54th Annual Meeting of the European Society of Paediatric Endocrinology, to be published in Hormone Research in Paediatrics (forthcoming).

Durrer, D., Kowatsch, T., l'Allemand, D., Büchter, D., Pletikosa Cvijikj, I., Maass, W., Schutz, Y., Ambulatory Health Information System for Obesity Prevention and Treatment (Pathmate) Tailored for Teenagers: A Preliminary Longitudinal Study (Abstract & Poster), 22nd European Congress on Obesity, Prague, Czech Republic. (forthcoming).

Büchter, D., Kowatsch, T., Brogle, B., Dintheer, A., Wiegand, D., Pletikosa Cvijikj, I., Durrer, D., Schutz, Y., Maass, W., Laimbacher, J., l'Allemand, D., Does a Health Information Technology System developed by Children and their Parents improve Obesity Therapy? (Abstract & Poster), 22nd European Congress on Obesity, Prague, Czech Republic. (forthcoming).

Kowatsch, T., Büchter, D., Pletikosa Cvijikj, I., Xu, R., Brogle, B., Dintheer, A., Wiegand, D., l'Allemand, D., Maass, W., Design and Preliminary Evaluation of a Mobile Application for Obesity Experts and Children Teams, Obesity Reviews 16 (S1): Poster Abstracts from the 7th Fribourg Obesity Research Conference (FORC-2013) - Pathways from dieting to weight regain, to obesity and to the metabolic syndrome, p. 96. [PDF]

Mau, S., Pletikosa Cvijikj, I., Wagner, J., Impact of Distribution Channels on Insurance Consumption and Customer Portfolio Characteristics, Jahrestagung 2015 - Deutscher Verein für Versicherungswissenschaft e.V. [PDF]

Pletikosa Cvijikj, I., Michahelles, F., Online Engagement Factors on Facebook Brand Pages, Auto-ID White Paper. [PDF]

Nitti, M., Atzori, L., Pletikosa Cvijikj, I., Friendship selection in the Social Internet of Things: challenges and possible strategies, Internet of Things Journal, IEEE, vol. PP, no. 99, pp. 1–1, 2014. [PDF]

Kadar, C., Pletikosa Cvijikj, I., CityWatch: The Personalized Crime Prevention Assistant, In Proceedings of the 13th International Conference on Mobile and Ubiquitous Multimedia (pp. 260-261). ACM. [PDF]

Xu, R., Pletikosa Cvijikj, I., Kowatsch, T., Michahelles, F., Büchter, D., Brogle, B., Dintheer, A., l'Allemand, D., Maass, W., Tell Me What to Eat – Design and Evaluation of a Mobile Companion Helping Obese Children and their Parents to Plan Nutrition Intake, in: Ambient Intelligence - European Conference, AmI 2014, Eindhoven, The Netherlands, November 11-13, 2014. Revised Selected Papers, E. Aarts, B. de Ruyter, P. Markopoulos, E. van Loenen, R. Wichert, B. Schouten, J. Terken, R. Van Kranenburg, E. Den Ouden and G. O'Hare (eds.), Springer, Berlin, Germany, 2014, pp. 100-113. [PDF]

Büchter, D., Kowatsch, T., Brogle, B., Dintheer, A., Wiegand, D., Pletikosa Cvijikj, I., Maass, W., l'Allemand, D., Laimbacher, J., Home Support of Obese Children and Adolescents by Means of Health Information Technology System: A Pilot Study for a Psychosomatic Therapy Concept, Swiss Medical Weekly, 144 (Suppl 203), p. 17 ***foederatio Paedo medico rum helveticorum (fPmh) Award of the Annual Congress 2014***. [PDF]

Büchter, D., Kowatsch, T., Pletikosa Cvijikj, I., Schutz, Y., l'Allemand, D., Maass, W., Laimbacher, J., A Longitudinal Study Assessing an IT-supported Neurological Feedback in Obesity Intervention for Children and Adolescent Emotional Self Control, Swiss Medical Weekly, 144 (Suppl 203), p. 21. [PDF]

Manole, F., Kadar, C., Pletikosa Cvijikj, I., Crime Prediction with Big Data Tools & Algorithms, Industry Day 2014, ETH Zurich. [PDF]

Pletikosa Cvijikj, I., Fans gewinnen, Marke stärken, Schweizer Versicherung, Juni 2014. [PDF]

Büchter, D., Kowatsch, T., Pletikosa Cvijikj, I., Schutz, Y., l'Allemand, D., Maass, W., Laimbacher, J., A Longitudinal Study Assessing an IT-supported Neurological Feedback in Obesity Intervention for Children and Adolescents' Emotional Self Control (Poster), Annual Congress of the foederatio Paedo medicorum helveticorum (fPmh), Basel, Switzerland. [PDF]

Pletikosa Cvijikj, I., Kowatsch, T., Büchter, D., Brogle, B., Dintheer, A., Wiegand, D., Durrer, D., l'Allemand, D., Schutz, Y., Maass, W., Health Information System for Obesity Prevention and Treatment of Children and Adolescents, European Conference on Information Systems (2014), Tel Aviv, Israel. [PDF]

Kowatsch, T., Maass, W., Pletikosa Cvijikj, I., Xu, R., Büchter, D., Brogle, B., Dintheer, A., Wiegand, D., Durrer, D., Schutz, Y., l'Allemand, D., Design of a Health Information System Enhancing the Performance of Obesity Expert and Children Teams, 22nd European Conference on Information Systems (ECIS) 2014, Tel Aviv, Israel. [PDF]

Nitti, M., Atzori, L., Pletikosa Cvijikj, I., Network Navigability in the Social Internet of Things, IEEE World Forum on Internet of Things. [PDF]

Pletikosa Cvijikj, I., Michahelles, F., Online Engagement Factors on Facebook Brand Pages, Social Network Analysis and Mining: Volume 3, Issue 4 (2013), Page 843-861. [PDF]

Pletikosa Cvijikj, I., Dubach, E., Michahelles, F., Evaluation Framework for Social Media Brand Presence, Social Network Analysis and Mining: Volume 3, Issue 4 (2013), Page 1325-1349. [PDF]

Kowatsch, T., Büchter, D., Pletikosa Cvijikj, I., Xu, R., Brogle, B., Dintheer, A., Wiegand, D., l'Allemand, D., Maass, W., Design and Preliminary Evaluation of a Mobile Application for Obesity Experts and Children Teams, Poster presented at the 7th Fribourg Obesity Research Conference (FORC-2013) - Pathways from Dieting to Weight Regain, to Obesity & to Metabolic Syndrome, Fribourg, Switzerland. [PDF]

Pletikosa Cvijikj, I., Michahelles, F., Understanding the User Generated Content and Interactions on a Facebook Brand Page, International Journal of Social and Humanistic Computing 2013 - Vol. 2, No.1/2 pp. 118 - 140. [PDF]

Pletikosa Cvijikj, I., DubachSpiegler, E., Michahelles, F., Evaluation Framework for Social Media Brand Presence, Auto-ID White Paper. [PDF]

Pletikosa Cvijikj, I., Michahelles, F., Fleisch, E., Social Media Integration into the GS1 Framework, Auto-ID White Paper. [PDF]

Pletikosa Cvijikj, I., Michahelles, F., A Case Study of the Effects of Moderator Posts within a Facebook Brand Page, In: Datta, Anwitaman, Shulman, Stuart, Zheng, Baihua, Lin, Shou-De, Sun, Aixin, Lim, Ee-Peng (eds.) Social Informatics. Lecture Notes in Computer Science, Springer Berlin / Heidelberg, 2011, Volume 6984/2011, 161-170. [PDF]

Pletikosa Cvijikj, I., Dubach, E., Michahelles, F., The Effect of Post Type, Category and Posting Day on User Interaction Level on Facebook, Privacy, Security, Risk and Trust (PASSAT '11), 2011 IEEE Third International Conference on and 2011 IEEE Third International Conference on Social Computing (SocialCom '11) , pp.810-813, 9-11 Oct. 2011. . [PDF]

Pletikosa Cvijikj, I., Michahelles, F., Monitoring Trends on Facebook, Dependable, Autonomic and Secure Computing (DASC), 2011 IEEE Ninth International Conference on, pp.895-902, 12-14 Dec. 2011. . [PDF]

Pletikosa Cvijikj, I., Michahelles, F., Understanding Social Media Marketing: A Case Study on Topics, Categories and Sentiment on a Facebook Brand Page, In Proceedings of the 15th International Academic MindTrek Conference: Envisioning Future Media Environments (MindTrek '11). ACM, New York, NY, USA, 175-182. . [PDF]

Pletikosa Cvijikj, I., Usability Testing of a Facebook Brand Page, World Usability Day 2011 Slovenia, November 10, Kranj, Slovenia. [PDF]

Pletikosa Cvijikj, I., Michahelles, F., The Toolkit Approach for End-User Participation in the Internet of Things, In: Uckelmann, Dieter; Harrison, Mark; Michahelles, Florian (Eds.) Architecting the Internet of Things, Springer, 1st Edition., 2011, XXX, 356 p. 77 illus., Hardcover, ISBN: 978-3-642-19156-5. [PDF]

Pletikosa Cvijikj, I., Karpischek, S., Michahelles, F., Facebook Influence on Purchase Decision Making, In "What can the Internet of Things do fot the citizen?" Workshop at The Eighth International Conference on Pervasive Computing (Pervasive 2010), Helsinki, Finland, May 2010. [PDF]

 

Other Involvements

Talks

Teaching

 

Wichtiger Hinweis:
Diese Website wird in älteren Versionen von Netscape ohne graphische Elemente dargestellt. Die Funktionalität der Website ist aber trotzdem gewährleistet. Wenn Sie diese Website regelmässig benutzen, empfehlen wir Ihnen, auf Ihrem Computer einen aktuellen Browser zu installieren. Weitere Informationen finden Sie auf
folgender Seite.

Important Note:
The content in this site is accessible to any browser or Internet device, however, some graphics will display correctly only in the newer versions of Netscape. To get the most out of our site we suggest you upgrade to a newer browser.
More information

© 2015 ETH Zurich | Imprint | Disclaimer | 27 May 2015
top