Dubach Spiegler, Erica, Dr.

 

Erica Dubach graduated with a PhD of Sciences from the Swiss Federal Institute of Technology Zürich (ETH Zürich) in 2011. She has been a senior researcher in the Auto-ID Lab University of St. Gallen / ETH Zürich since February 2009 and has taught at the University of Applied Sciences (HTI) in Berne. Previsoulsy, she worked in innovation and research at Northwestern University (Chicago), UBS, Swissair, IBM and at SAP Research in Zürich.

Her research focus is pervasive and mobile computing and their business applications in the retail industry.

 

Research Interests

• User-generated content in the retail industry (crowdsourcing, social media and user-generated content in advertising)
• Consumer applications in the retail industry on mobile phones and public displays
• Connecting consumers, products and social networks (Facebook / Twitter)
• Product ratings and product experiences on the internet and on mobile phones
• Applying mobile and pervasive technologies and RFID to optimization of retail processes

 

Research Projects

Valora Kiosk of the Future (http://www.valora.com and http://www.kkiosk.ch )

Understand and experiment with the relationship between consumers, social media and products in a live setting. The focus will be on public displays and mobile phone applications at various small-retail outlets, leading to a “kiosk of the future” where digital information co-exists with traditional media and consumer products.

SAP Future Retail Center (http://www.sap.com)

Research results from SAP Research and strategic partners (Migros, Siemens, HP, Mettler Toledo, etc) were shown in three retail scenarios: Shop floor (customer facing), logistics and retail management/strategy. The demos aim to inform clients, academic and industry partners of the retail store of the future.

Auto-ID Labs ETH Zurich/St. Gallen (http://www.autoidlabs.org)

The Auto-ID Labs are the leading global network of academic research laboratories in the field of networked RFID. The labs comprise seven of the world's most renowned research universities located on four different continents.

Building Radio Frequency Solutions for the Global Environment (BRIDGE) (http://www.bridge-project.eu)

BRIDGE is a three year RFID application research and development project funded by the European Commission. The project consists of 31 global organizations including Sony, Nestle, Carrefour, BT and EPCglobal that collaborate on a series of business oriented clusters, technical developments and horizontal activities.

 

Publications

Social Networks in Pervasive Advertising and Shopping, E. Dubach Spiegler, F. Michahelles, C. Hildebrand in Pervasive Advertising (Human-computer Interaction Series), Springer 2011 pre-order on Amazon

Crowdsourcing for Kiosk of the Future - A Retail Store Case Study, E. Dubach Spiegler, L. Muhdi, D. Stöcklin, F. Michahelles in Proceedings of the 17th Americas Conference on Information Systems (AMCIS) 2011 link

An Evaluation of Product Review Modalities for Mobile Phones, F. von Reischach, E. Dubach Spiegler, F. Michahelles, A. Schmidt, in Proceedings of the 12th ACM SIGCHI SIGMOBILE International Conference on Human-Computer Interaction with Mobile Devices and Services (MobileHCI'10), Portugal, September 2010 PDF

Field Experiment of Social Network Content on Public Displays in Small-Space Retail Shops, E. Dubach Spiegler, F. Michahelles, Pervasive Advertising and Shopping, Pervasive 2010, Helsinki, Finland, May 2010 PDF

Retail Store Inventory: Visualizing RFID in Second Life, E. Dubach Spiegler, F. Michahelles, E. Fleisch, 2nd European Conference on Smart Sensing and Context (EuroSSC), Kendal, UK, October 23-25, 2007

International aspects of WWW usability and the role of high-end graphical enhancements, Sears, Jacko, Dubach, International Journal of Human-Computer Interaction, Vol. 12

Working with Java Interfaces and Classes I – II Riehle, Dubach, Java Report (July 1999, Oktober 1999)

 

Patents

System and Method for Creating Product Reviews via Mobile Devices and Using these for Market Research, Advertising, and Mobile Shopping Support, F. von Reischach, S. Karpischek, E. Dubach, F. Michahelles, US Patent Application 61/308,160.

 

Talks

Travel and Location-Dependent Services, 3GSM Conference, Cannes, 2002

 

Book contributions

Heinz' Life: Kleine Geschichte vom Kommen und Gehen des Computers.
Contribution to the book is the year: 2008: Human Touch mit der virtuellen Welt
The book is available here